Summer sales 2025: the real challenge!

Summer Sales 2025: When Communication Becomes a Logistics and Commercial Lever

Summer Sales 2025, set to begin June 25 and end July 22 in France, present a renewed challenge for online retailers. During this period, order and shipment volumes traditionally surge, putting the entire logistics chain under stress.

According to ARCEP, over 1.3 billion parcels were delivered in France in 2023 - continuing a steady upward trend fueled by e‑commerce growth. During promotional periods, this trend accelerates further, with weekly peaks reaching +30%.
 

Soaring Expectations in Consumer Information

This logistical surge comes with growing customer expectations. A 2023 Ifop study shows that 87% of online shoppers consider real-time tracking vital, and 71% say post-purchase information quality directly affects their satisfaction.

In this context, delivery has evolved from a technical task to a key extension of the customer experience. How brands communicate at each stage of shipment becomes a major differentiator during peak sales periods.
 

Delivery as a Standalone Communication Channel

As e-commerce matures, consumers no longer only demand speed—they want transparent, branded communication throughout the delivery process. Personalized tracking, consistent messaging, and seamless brand integration turn post-purchase into a valuable engagement tool.

To meet this need, companies like TDI, provider of digital supply chain solutions, introduced Exintouch—a tailored shipment communication platform. It automates notifications (emails, SMS, tracking pages) while ensuring full control over content and branding.
 

Engagement Rates That Speak Volumes

Usage data from Exintouch show tracking messages evolving from mere logistics updates to active engagement points. These touchpoints help retain customers, inform them effectively, and even create upselling opportunities.

As Summer Sales approach, this functionality becomes even more relevant - extending the purchase experience through delivery and transforming a technical step into a powerful communication and sales driver.